Unrivaled Luxury: The RE/MAX Collection®
Owning a RE/MAX® franchise opens up more possibilities to help drive recruitment, enhance retention and grow business — like adding a powerful luxury arm to your real estate business.
This globally recognized luxury division enables your agents to easily expand into high-end markets, offering specialized luxury marketing tools, new networking opportunities and exclusive events. Searching for more solutions on how to grow your business? Now you’ve got one.
Adding The RE/MAX Collection brand to your business could be the key advantage in a very competitive market. Alissa Christie and Robert Bentley of Bentley’s Real Estate, LLC, a previously unaffiliated brokerage, joined RE/MAX to support their luxury agents and top-producing teams with the valuable resources of a global brand. As Christie explains, “We view it as the top local brokerage joining the top global real estate brand, creating an even more powerful company than we’ve had before – while still maintaining the boutique feel of what we’ve built.”
Luxury Is Attractive
When you want to recruit the best agents, showcasing The RE/MAX Collection can be an effective draw. Why? It highlights the prestige of aligning their brand with RE/MAX, the most recognized name in real estate.1 Not only does The RE/MAX Collection offer access to exclusive luxury tools, but the results speak for themselves: last year, RE/MAX agents in Canada collectively completed 258 transactions over $5M2 — far surpassing the competition. Lynn Hoffmann notes, “RE/MAX agents enjoy a clear competitive edge with The RE/MAX Collection, gaining access to luxury market reports, specialized platforms and partnerships with prestigious publications like The Globe and Mail. This could translate into increased productivity and enhanced recruitment opportunities.”
Boosting Productivity and Expanding Your Offering
Luxury homes require a distinct approach, from marketing to client interaction. The RE/MAX Collection gives agents what they need: distinctive signage, high-quality promotional materials and the latest digital marketing tools available through MAX/Tech℠ and the Luxury Launchpad.
Agents also gain access to exclusive programs and courses through RE/MAX University®, including the prestigious Certified Luxury Home Marketing Specialist™ (CLHMS), LUXE designations and exclusive networking opportunities at the Luxury Forum. A move to RE/MAX could position your brokerage as the go-to for high-end properties.
Hoffmann adds, “The luxury education and resources make a tangible difference in how we present properties. Clients see that we understand the luxury market deeply, which has allowed us to grow our business exponentially.”
I have found the most value in the Global RE/MAX Collection brand in the overall recognition. Additionally, the tools and vendor partnerships that RE/MAX provides our agents are unparalleled. The RE/MAX Staff has been quick to respond and thorough and thoughtful in responding to our unique situations. In a shifting market I am so grateful to be able to provide our agents with these options and the ability to keep growing their luxury portfolios.
Diversity and Growth Opportunities
When your brokerage offers luxury services, you’re not just opening the door to high-value clients — you’re also attracting top agents who thrive in this space. These agents value collaboration, insights and the right tools to elevate their work with premium properties. Offering this kind of support can make your brokerage the choice for ambitious agents who want to grow and succeed in the luxury market.
Interested in Learning More?
Fill out the form below to start a confidential conversation. Download our luxury overview and trifold brochure to see how The RE/MAX Collection could help your brokerage stand out in the luxury space.
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1. Source: MMR Strategy Group study of unaided awareness (first mention recorded).
2. The closest real estate franchise competitor completed 156 total transactions over $5M last year. This data combines Multiple Listing Service (MLS) data consisting of “sold” listings (closed residential transactions) of all office locations and independent offices of each multi-office or franchise organization identified, which listings were closed by such organization itself, or with the aid of a cooperating broker, during the period of 1/1/23 – 12/31/23 for the geographic area indicated. Data may be aggregated from more than one MLS. RE/MAX provides no representations or warranties that the data in this graph is accurate. MLS data may not reflect all real estate activity in a market.
